Well, given how early the park closes, especially on weekdays, I don't think even Universal believes it's where it could be.
Really, to transform it to the next level, it really needs some night time attractions to keep the tourists in for a full day, and a hotel that's tied in name to the park, rather than the current list of partner hotels. Part of the world-class experience is totally immersing tourists in the brand from start to finish for a full day, so they never need to leave the property.
The aggressive expansion of the new hotels will definitely help, and the night time tram tour is a big step towards later hours.