This pretty much echoes my thoughts, it does look nice...but I do agree with Joe it does look like they're trying to go with a grand reveal, and hoping it's going to have this big emotional impact a la' Diagon Alley. (Carsland is also applicable here.)
But here's the thing, with Diagon Alley and Carsland, the lands are based off places you know and remember from the books and films. So when you enter the land, and it opens up to reveal the area in full, it hits you. The place you read about, the place you saw in the movies, the place you remember. It's no longer a fantasy, It's here, it's REAL. An' that emotional connection to that iconic place helps make the reveal of the land hit so much harder.
The problem with SWL, is the land itself is not from the books or films. There's no emotional connection/attachment to it as it's a brand new thing. Yes, it's going to look good when you go in there, but that's about it. Now if the land was Tatoonie, then I could certainly see it having the same kind of emotional reveal that Diagon Alley and Carsland can pull off. But since the land itself is a mismatch of a original creation, I don't see that happening.
