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MSHI Expansion?

  • Thread starter Thread starter Nick
  • Start date Start date Jul 11, 2014
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HHN Maddux

HHN Maddux

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  • Yesterday at 2:10 AM
  • #2,781
Viator said:
https://www.bloomberg.com/news/articles/2025-12-04/warner-bros-explores-licensing-batman-rides-to-universal-parks



Kicks the hornets nest
Click to expand...
Tyc00n96 said:
What does this mean now that Netflix is closing in on buying Warner Bros?
Click to expand...
Welp, talk about bad timing.
 
G

gravityfalls

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  • Yesterday at 2:08 PM
  • #2,782
Tyc00n96 said:
What does this mean now that Netflix is closing in on buying Warner Bros?
Click to expand...
Comcast knew they weren't going to outbid Netflix (or Paramount) for the WB assets, so instead they are striking a deal for the use of those properties in their theme parks. The terms of that deal will be inherited by Netflix, after the acquisition (presumably) goes through.

Universal wants to make a deal now, before Netflix has control over those assets. Universal has probably always wanted to expand their partnership with WB for these characters, but was never in a rush to do so. But now it makes sense for them to lock-in the DC characters (like they have with the Marvel characters) before Netflix takes that option off the table, because they want to build their own theme park. Which isn't THAT far-fetched considering their exploration of the themed entertainment space with projects like Netflix House.

Also WB is going to be focused on revenue in the short term at the expense of long term strategy. So this deal makes sense for them as well.
 
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nikem3

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  • Yesterday at 2:42 PM
  • #2,783
gravityfalls said:
Comcast knew they weren't going to outbid Netflix (or Paramount) for the WB assets, so instead they are striking a deal for the use of those properties in their theme parks. The terms of that deal will be inherited by Netflix, after the acquisition (presumably) goes through.

Universal wants to make a deal now, before Netflix has control over those assets. Universal has probably always wanted to expand their partnership with WB for these characters, but was never in a rush to do so. But now it makes sense for them to lock-in the DC characters (like they have with the Marvel characters) before Netflix takes that option off the table, because they want to build their own theme park. Which isn't THAT far-fetched considering their exploration of the themed entertainment space with projects like Netflix House.

Also WB is going to be focused on revenue in the short term at the expense of long term strategy. So this deal makes sense for them as well.
Click to expand...
Hear me out... Replace Toon Lagoon with DC and then tear down the giant Toonland Stadium and turn it into a DC vs Marvel attraction.
 
Legacy

Legacy

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  • Yesterday at 5:30 PM
  • #2,784
I wouldn’t be surprised if the DC talk is for UK and Beijing and not… you know… the resort that already has superheroes.
 
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Parkscope Joe

Parkscope Joe

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  • Yesterday at 6:39 PM
  • #2,785
Legacy said:
I wouldn’t be surprised if the DC talk is for UK and Beijing and not… you know… the resort that already has superheroes.
Click to expand...

This makes a lot of sense.
 
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TheUniC6

TheUniC6

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  • Yesterday at 6:58 PM
  • #2,786
Legacy said:
I wouldn’t be surprised if the DC talk is for UK and Beijing and not… you know… the resort that already has superheroes.
Click to expand...
USH would probably be under consideration as well. Universal would have to be so hellbent on trolling Disney if they didn't bring DC to Orlando.
 
Clive

Clive

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  • Yesterday at 7:04 PM
  • #2,787
TheUniC6 said:
USH would probably be under consideration as well. Universal would have to be so hellbent on trolling Disney if they didn't bring DC to Orlando.
Click to expand...

No, they wouldn't? What?
 
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TheUniC6

TheUniC6

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  • Yesterday at 7:19 PM
  • #2,788
Clive said:
No, they wouldn't? What?
Click to expand...
I misconstrued what Legacy said. My bad. My notion is if DC comes to Orlando, Universal will let go of the Marvel rights.
 
Clive

Clive

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  • Yesterday at 7:40 PM
  • #2,789
TheUniC6 said:
My notion is if DC comes to Orlando, Universal will let go of the Marvel rights.
Click to expand...

But why would that happen? Why would Universal do that?

They already control the rights to enduringly popular characters while simultaneously preventing their biggest competitor from using what's arguably one of the most valuable and expansive IPs in its library.

They just spent a significant amount of money redoing and upgrading Hulk.

You're right in that Universal probably would not allow Marvel and DC to coexist at the same resort. Imagine the minefield that would introduce and what contractual terms could cause conflict or even openings for Disney to try to snarl Universal in litigation. How could you possibly market both DC and Marvel characters/attractions at the same level to the satisfaction of all parties? You can't, which is why it won't happen.

But taking it further, why on earth would Universal even want DC for Universal Orlando? Again, they already have Marvel, which includes an extremely popular roller coaster and what's considered one of the best dark rides ever built, period. That's not just the consensus among the theme park fan community - everyday guests love these rides.

And what exactly would DC bring to the table that's not already present at Six Flags parks around the country? Dr. Doom and Storm Force are essentially flat rides with extra theming, and I don't see a swap in superhero license changing that - so you get maybe a modest improvement over what you might find at one of the better Six Flags installations. Maybe you retheme Hulk to Superman - but there are Superman coasters all over the country! The novelty isn't there anymore, even with whatever bells and whistles Universal would inevitably throw at it! The biggest opportunity, of course, is switching Spider-Man for Batman... but again, why would you take that gamble? Why risk giving up Spider-Man for a new ride that might not be as successful? And this is before we even get into the reality that giving up Marvel in Orlando would give Disney access to a pantheon of popular characters that they could leverage!

You might say that Disney could try to buy out Universal to make a deal worthwhile. Again, I don't see it! Disney doesn't have the billions that would be needed to make this happen, and they've already committed to their major expansions for the next five to six years. There's no opening for a Marvel expansion on the east coast, even if they had the money, which, again, they don't.

I think on these forums there is sometimes a consistent and frankly frustrating desire to shake things up for the sake of shaking things up, even if that means dismantling perfectly great attractions in a resort that has far more pressing needs. We need to give up this idea that DC is coming here in any meaningful way.
 
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Mad Dog

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  • Yesterday at 7:50 PM
  • #2,790
Clive said:
But why would that happen? Why would Universal do that?

They already control the rights to enduringly popular characters while simultaneously preventing their biggest competitor from using what's arguably one of the most valuable and expansive IPs in its library.

They just spent a significant amount of money redoing and upgrading Hulk.

You're right in that Universal probably would not allow Marvel and DC to coexist at the same resort. Imagine the minefield that would introduce and what contractual terms could cause conflict or even openings for Disney to try to snarl Universal in litigation. How could you possibly market both DC and Marvel characters/attractions at the same level to the satisfaction of all parties? You can't, which is why it won't happen.

But taking it further, why on earth would Universal even want DC for Universal Orlando? Again, they already have Marvel, which includes an extremely popular roller coaster and what's considered one of the best dark rides ever built, period. That's not just the consensus among the theme park fan community - everyday guests love these rides.

And what exactly would DC bring to the table that's not already present at Six Flags parks around the country? Dr. Doom and Storm Force are essentially flat rides with extra theming, and I don't see a swap in superhero license changing that - so you get maybe a modest improvement over what you might find at one of the better Six Flags installations. Maybe you retheme Hulk to Superman - but there are Superman coasters all over the country! The novelty isn't there anymore, even with whatever bells and whistles Universal would inevitably throw at it! The biggest opportunity, of course, is switching Spider-Man for Batman... but again, why would you take that gamble? Why risk giving up Spider-Man for a new ride that might not be as successful? And this is before we even get into the reality that giving up Marvel in Orlando would give Disney access to a pantheon of popular characters that they could leverage!

You might say that Disney could try to buy out Universal to make a deal worthwhile. Again, I don't see it! Disney doesn't have the billions that would be needed to make this happen, and they've already committed to their major expansions for the next five to six years. There's no opening for a Marvel expansion on the east coast, even if they had the money, which, again, they don't.

I think on these forums there is sometimes a consistent and frankly frustrating desire to shake things up for the sake of shaking things up, even if that means dismantling perfectly great attractions in a resort that has far more pressing needs. We need to give up this idea that DC is coming here in any meaningful way.
Click to expand...
For sure. It often seems some posters want just about every attraction replaced, except for the coasters. That's never going to
happen....and beware of what you might get...Example: Fast & Furious replacing Disaster and Beetlejuice.
 
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UniversalRBLX

UniversalRBLX

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  • Yesterday at 9:39 PM
  • #2,791
Clive said:
They just spent a significant amount of money redoing and upgrading Hulk.
Click to expand...
It's weird to think that we're only about 5 years away from another Hulk retrack lol
 
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TheUniC6

TheUniC6

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Joined
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  • Yesterday at 9:49 PM
  • #2,792
Clive said:
But why would that happen? Why would Universal do that?

They already control the rights to enduringly popular characters while simultaneously preventing their biggest competitor from using what's arguably one of the most valuable and expansive IPs in its library.

They just spent a significant amount of money redoing and upgrading Hulk.

You're right in that Universal probably would not allow Marvel and DC to coexist at the same resort. Imagine the minefield that would introduce and what contractual terms could cause conflict or even openings for Disney to try to snarl Universal in litigation. How could you possibly market both DC and Marvel characters/attractions at the same level to the satisfaction of all parties? You can't, which is why it won't happen.

But taking it further, why on earth would Universal even want DC for Universal Orlando? Again, they already have Marvel, which includes an extremely popular roller coaster and what's considered one of the best dark rides ever built, period. That's not just the consensus among the theme park fan community - everyday guests love these rides.

And what exactly would DC bring to the table that's not already present at Six Flags parks around the country? Dr. Doom and Storm Force are essentially flat rides with extra theming, and I don't see a swap in superhero license changing that - so you get maybe a modest improvement over what you might find at one of the better Six Flags installations. Maybe you retheme Hulk to Superman - but there are Superman coasters all over the country! The novelty isn't there anymore, even with whatever bells and whistles Universal would inevitably throw at it! The biggest opportunity, of course, is switching Spider-Man for Batman... but again, why would you take that gamble? Why risk giving up Spider-Man for a new ride that might not be as successful? And this is before we even get into the reality that giving up Marvel in Orlando would give Disney access to a pantheon of popular characters that they could leverage!

You might say that Disney could try to buy out Universal to make a deal worthwhile. Again, I don't see it! Disney doesn't have the billions that would be needed to make this happen, and they've already committed to their major expansions for the next five to six years. There's no opening for a Marvel expansion on the east coast, even if they had the money, which, again, they don't.

I think on these forums there is sometimes a consistent and frankly frustrating desire to shake things up for the sake of shaking things up, even if that means dismantling perfectly great attractions in a resort that has far more pressing needs. We need to give up this idea that DC is coming here in any meaningful way.
Click to expand...
At least at the other parks save Orlando, they could do a Justice League dark ride that surpasses what Six Flags has on tap.
 
Tyc00n96

Tyc00n96

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  • Today at 9:29 AM
  • #2,793
The other thing to consider too is would new DC rides be based on upcoming / movies that just released? Something from the new DCU or The Batman would be a huge difference over whats offered at SF parks with DC rides.
 
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TheUniC6

TheUniC6

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  • Today at 9:53 AM
  • #2,794
With the resources Universal Creative has, I would hope it would be better than anything Six Flags has cooked up for DC thus far.
 
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Killer Klown

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  • Today at 10:06 AM
  • #2,795
I get that we don’t want to lose Spidey, but let’s be real here, MSHI is stagnant. Uni can’t add or remove anything from it and it’s licensed out from their direct competitor who will never grant them permission to build a new ride or do a major update for the area ever again.

Eventually it becomes a long term practicality issue moreso than a simple popularity/simplicity issue. If Uni has a chance to build a different super hero land that they have more control over then I see no reason why they wouldn’t jump on that. MSHI is already showing its age in some areas and it’s only going to look more outdated over time.
 
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Mad Dog

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  • Today at 10:15 AM
  • #2,796
Guys: Get business reality real. MSHI isn't going anywhere. .............There's so many areas that need addressed in the parks, for
the next decade or two, that they're not going to redo their second most popular land.
 
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ChrisFL

ChrisFL

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  • Today at 10:29 AM
  • #2,797
If Universal gets rid of MSHI they'd lose the bragging rights of having a better Spiderman ride than Disney:yum (Disclaimer I haven't been on the DCA one, just hearing reviews from others)
 
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Casper Gutman

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  • Today at 10:42 AM
  • #2,798
How much control does Disney ACTUALLY have over changes to the Marvel area? Not internet rumors, but actual, legal veto rights?

I have a very, very hard time believing Universal would ever get terms from DC which are even remotely as favorable as those they got from Marvel.
 
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sonoma15

sonoma15

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  • Today at 10:52 AM
  • #2,799
Killer Klown said:
I get that we don’t want to lose Spidey, but let’s be real here, MSHI is stagnant. Uni can’t add or remove anything from it and it’s licensed out from their direct competitor who will never grant them permission to build a new ride or do a major update for the area ever again.
Click to expand...
They can add or remove things from it, as long as whatever they replace doesn't diminish the quality of the land or misrepresent the heros.
 
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Legacy

Legacy

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  • Today at 11:42 AM
  • #2,800
Honestly, what Universal should look at doing is an X-Man stunt show in the Cartoon Circus theater plot, produced by the WaterWorld/Bourne team, using the Bourne screen tech for backgrounds and the layered projection effect for powers. It would be (comparatively) lower cost, low-risk/high-yield investment that gives Islands something it desperately needs (a show), leverages the coming X-Men resurgence, and proves Universal can actually add to MSHI.
 
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