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MSHI Expansion?

  • Thread starter Thread starter Nick
  • Start date Start date Jul 11, 2014
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HHN Maddux

HHN Maddux

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  • Today at 2:10 AM
  • #2,781
Viator said:
https://www.bloomberg.com/news/articles/2025-12-04/warner-bros-explores-licensing-batman-rides-to-universal-parks



Kicks the hornets nest
Click to expand...
Tyc00n96 said:
What does this mean now that Netflix is closing in on buying Warner Bros?
Click to expand...
Welp, talk about bad timing.
 
G

gravityfalls

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  • Today at 2:08 PM
  • #2,782
Tyc00n96 said:
What does this mean now that Netflix is closing in on buying Warner Bros?
Click to expand...
Comcast knew they weren't going to outbid Netflix (or Paramount) for the WB assets, so instead they are striking a deal for the use of those properties in their theme parks. The terms of that deal will be inherited by Netflix, after the acquisition (presumably) goes through.

Universal wants to make a deal now, before Netflix has control over those assets. Universal has probably always wanted to expand their partnership with WB for these characters, but was never in a rush to do so. But now it makes sense for them to lock-in the DC characters (like they have with the Marvel characters) before Netflix takes that option off the table, because they want to build their own theme park. Which isn't THAT far-fetched considering their exploration of the themed entertainment space with projects like Netflix House.

Also WB is going to be focused on revenue in the short term at the expense of long term strategy. So this deal makes sense for them as well.
 
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nikem3

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  • Today at 2:42 PM
  • #2,783
gravityfalls said:
Comcast knew they weren't going to outbid Netflix (or Paramount) for the WB assets, so instead they are striking a deal for the use of those properties in their theme parks. The terms of that deal will be inherited by Netflix, after the acquisition (presumably) goes through.

Universal wants to make a deal now, before Netflix has control over those assets. Universal has probably always wanted to expand their partnership with WB for these characters, but was never in a rush to do so. But now it makes sense for them to lock-in the DC characters (like they have with the Marvel characters) before Netflix takes that option off the table, because they want to build their own theme park. Which isn't THAT far-fetched considering their exploration of the themed entertainment space with projects like Netflix House.

Also WB is going to be focused on revenue in the short term at the expense of long term strategy. So this deal makes sense for them as well.
Click to expand...
Hear me out... Replace Toon Lagoon with DC and then tear down the giant Toonland Stadium and turn it into a DC vs Marvel attraction.
 
Legacy

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  • Today at 5:30 PM
  • #2,784
I wouldn’t be surprised if the DC talk is for UK and Beijing and not… you know… the resort that already has superheroes.
 
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Parkscope Joe

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  • Today at 6:39 PM
  • #2,785
Legacy said:
I wouldn’t be surprised if the DC talk is for UK and Beijing and not… you know… the resort that already has superheroes.
Click to expand...

This makes a lot of sense.
 
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TheUniC6

TheUniC6

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  • Today at 6:58 PM
  • #2,786
Legacy said:
I wouldn’t be surprised if the DC talk is for UK and Beijing and not… you know… the resort that already has superheroes.
Click to expand...
USH would probably be under consideration as well. Universal would have to be so hellbent on trolling Disney if they didn't bring DC to Orlando.
 
Clive

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  • Today at 7:04 PM
  • #2,787
TheUniC6 said:
USH would probably be under consideration as well. Universal would have to be so hellbent on trolling Disney if they didn't bring DC to Orlando.
Click to expand...

No, they wouldn't? What?
 
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TheUniC6

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  • Today at 7:19 PM
  • #2,788
Clive said:
No, they wouldn't? What?
Click to expand...
I misconstrued what Legacy said. My bad. My notion is if DC comes to Orlando, Universal will let go of the Marvel rights.
 
Clive

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  • Today at 7:40 PM
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TheUniC6 said:
My notion is if DC comes to Orlando, Universal will let go of the Marvel rights.
Click to expand...

But why would that happen? Why would Universal do that?

They already control the rights to enduringly popular characters while simultaneously preventing their biggest competitor from using what's arguably one of the most valuable and expansive IPs in its library.

They just spent a significant amount of money redoing and upgrading Hulk.

You're right in that Universal probably would not allow Marvel and DC to coexist at the same resort. Imagine the minefield that would introduce and what contractual terms could cause conflict or even openings for Disney to try to snarl Universal in litigation. How could you possibly market both DC and Marvel characters/attractions at the same level to the satisfaction of all parties? You can't, which is why it won't happen.

But taking it further, why on earth would Universal even want DC for Universal Orlando? Again, they already have Marvel, which includes an extremely popular roller coaster and what's considered one of the best dark rides ever built, period. That's not just the consensus among the theme park fan community - everyday guests love these rides.

And what exactly would DC bring to the table that's not already present at Six Flags parks around the country? Dr. Doom and Storm Force are essentially flat rides with extra theming, and I don't see a swap in superhero license changing that - so you get maybe a modest improvement over what you might find at one of the better Six Flags installations. Maybe you retheme Hulk to Superman - but there are Superman coasters all over the country! The novelty isn't there anymore, even with whatever bells and whistles Universal would inevitably throw at it! The biggest opportunity, of course, is switching Spider-Man for Batman... but again, why would you take that gamble? Why risk giving up Spider-Man for a new ride that might not be as successful? And this is before we even get into the reality that giving up Marvel in Orlando would give Disney access to a pantheon of popular characters that they could leverage!

You might say that Disney could try to buy out Universal to make a deal worthwhile. Again, I don't see it! Disney doesn't have the billions that would be needed to make this happen, and they've already committed to their major expansions for the next five to six years. There's no opening for a Marvel expansion on the east coast, even if they had the money, which, again, they don't.

I think on these forums there is sometimes a consistent and frankly frustrating desire to shake things up for the sake of shaking things up, even if that means dismantling perfectly great attractions in a resort that has far more pressing needs. We need to give up this idea that DC is coming here in any meaningful way.
 
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Mad Dog

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  • Today at 7:50 PM
  • #2,790
Clive said:
But why would that happen? Why would Universal do that?

They already control the rights to enduringly popular characters while simultaneously preventing their biggest competitor from using what's arguably one of the most valuable and expansive IPs in its library.

They just spent a significant amount of money redoing and upgrading Hulk.

You're right in that Universal probably would not allow Marvel and DC to coexist at the same resort. Imagine the minefield that would introduce and what contractual terms could cause conflict or even openings for Disney to try to snarl Universal in litigation. How could you possibly market both DC and Marvel characters/attractions at the same level to the satisfaction of all parties? You can't, which is why it won't happen.

But taking it further, why on earth would Universal even want DC for Universal Orlando? Again, they already have Marvel, which includes an extremely popular roller coaster and what's considered one of the best dark rides ever built, period. That's not just the consensus among the theme park fan community - everyday guests love these rides.

And what exactly would DC bring to the table that's not already present at Six Flags parks around the country? Dr. Doom and Storm Force are essentially flat rides with extra theming, and I don't see a swap in superhero license changing that - so you get maybe a modest improvement over what you might find at one of the better Six Flags installations. Maybe you retheme Hulk to Superman - but there are Superman coasters all over the country! The novelty isn't there anymore, even with whatever bells and whistles Universal would inevitably throw at it! The biggest opportunity, of course, is switching Spider-Man for Batman... but again, why would you take that gamble? Why risk giving up Spider-Man for a new ride that might not be as successful? And this is before we even get into the reality that giving up Marvel in Orlando would give Disney access to a pantheon of popular characters that they could leverage!

You might say that Disney could try to buy out Universal to make a deal worthwhile. Again, I don't see it! Disney doesn't have the billions that would be needed to make this happen, and they've already committed to their major expansions for the next five to six years. There's no opening for a Marvel expansion on the east coast, even if they had the money, which, again, they don't.

I think on these forums there is sometimes a consistent and frankly frustrating desire to shake things up for the sake of shaking things up, even if that means dismantling perfectly great attractions in a resort that has far more pressing needs. We need to give up this idea that DC is coming here in any meaningful way.
Click to expand...
For sure. It often seems some posters want just about every attraction replaced, except for the coasters. That's never going to
happen....and beware of what you might get...Example: Fast & Furious replacing Disaster and Beetlejuice.
 
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