Does anyone know about that darn Six Flags/DC contract? Is a buyout an option if it's not in perpetuity?
It's not in perpetuity like the Marvel/IOA deal, so a buyout could happen.
It would be expensive though, as Six Flags would likely request a hefty fee for the loss of merchandise sales, potential attendance decline,
and the cost of retheming/removing IPs earlier than expected. Prior to Covid, Six Flags was recording about $500-600M in Food and Merchandise revenue, but it's hard to differentiate between food and merch. Assuming 15% of that is merch-specific, and 50% of that is DC-related, SF probably generates $30-40M a year in DC merchandise revenue? That's a good amount of revenue SF would be missing each year. I wouldn't be surprised to a buyout deal with a similar cost to a major E-ticket attraction ($300M+), maybe more/less.
Universal would then have to pay for the land and attractions.
Unless the “new” Six Flags is looking to cut costs (they are) and wants to shed the contract early…
I think the revenue/brand recognition outweigh the cost of the licensing, unless they have internal data to suggest otherwise. Can't imagine that many people are travelling to their parks for themed rides.
However, if Universal is willing to give SF a good chunk of money, I'd imagine they take it. They're spending about $1B in new rides for the next two years and I'm sure that's what ultimately drives attendance, not necessarily DC-specific merch.