After Disney's price increases last weekend, it didn't take long for Universal to follow suit and certainly not unexpected. I don't think $120 for a 1-day ticket is justifiable for USH, but everyone values things differently. There's certainly more value in purchasing either a California Neighbor Pass for $129 OR the 2-day General Admission, also for $129. For only $9 more, you can get an additional day or several days (with the Neighbor Pass). I wonder if the price increase is a way to get guests to purchase one of these $129 options instead.
The one thing I can't figure out is the Inside Universal article mentioning that you can save upwards of up to $21 for an advance purchase ticket depending on the day. In looking at the Universal Tickets Store page, the best advance purchase discount I can see is $15 for adult tickets at $105 (vs. $120 for 1-day anytime). With the same $15 discount in effect for child tickets at $99 (vs. $114 for 1-day anytime). From now until the end of August, these are the lowest available prices for purchase in advance. What am I missing for getting the $21 savings? I feel like it's user error on my part to not configure my hypothetical purchase on the Universal Tickets Store page.