Director, Marketing and Experience Transformation Job
Job posted Apr 24 by NBC Universal, Inc.
Act as a key executive business lead for selected marketing and experience transformation tracks in the overall Keymaker initiative. Provide overall and day to day vision, guidance and oversight of programs and projects aimed at transforming and modernizing the Universal Parks and Resorts marketing and guest experiences during the entire vacation cycle – planning, arrival, on property, departure and repeat visitation. Lead and develop business planning, return on investment creation and tracking, technology planning and enablement, experience and operational alignment and financial management. Lead cross-functional, matrix program and delivery teams, maintain strong executive communication and alignment.
MAJOR RESPONSIBILITIES:
STRATEGIC PLANNING AND INITIATIVE LEADERSHIP:
- Lead and oversee selected work threads of the marketing and experience transformation initiatives over a multi-year horizon for domestic Universal Parks and Resorts
- Provide day to day leadership to cross-functional teams in the development and roll-out of capabilities and enhancements aimed at addressing customer friction points to achieve superior guest satisfaction and business growth
- Identify opportunities to improve or enhance the suite of marketing and guest interactions systems and tools, processes and resources.
- Provide oversight and guidance to a mixture of internal and external partners
- Develop and launch key innovation concepts and platforms to address guest experience and business growth opportunities
CROSS-FUNCTIONAL LEADERSHIP/COLLABORATION:
- Lead collaborative, cross-functional marketing and experience teams to include IT, Business Operations, Marketing, Creative, Revenue Operations and Finance. Set and manage team direction, strategies and timelines.
- Provides clear executive decision-making and priority management. If needed, points of contact to review with/or escalate to executive leadership.
- Ensure integration of marketing technologies with other systems (IT, Finance) and establish related support and reporting procedures.
- Collaborate with Targeting & Analytics leadership to ensure key marketing campaign strategies and testing mythologies can be rolled out, executed and reported on, as well as receive necessary on-going technology support.
- Drive continuous infrastructure, tools and process improvement, working with cross-functional teams in support of campaigns/projects, analytics/reporting/business intelligence.
DEPARTMENT LEADERSHIP & DEVELOPMENT
- Achieve operational excellence and superior guest experience advances by building a high-performing team to achieve and exceed goals and objectives.
- Supervise and mentor direct reports/team members and IMCD staff in day-to day management and administration of UPR transformation work
VENDOR MANAGEMENT
- Manage initial and ongoing relationships with vendors and outside service providers as it relates to marketing and experience transformation implementation.
- Engage and provide relationship management with marketing and experience transformation partners as a key stakeholder, ensuring quality and timeliness of delivery, integration with other projects and overall cost management
BUDGET & PROCESS MANAGEMENT TOOLS:
- Manage department budget
- Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION: Bachelor's degree from a four-year college or university is required. Advanced degree preferred. Undergraduate degree (preferred) in marketing, engineering, technology, analytics or related fields
EXPERIENCE: 8-12 years in progressive transformation, technology enablement, innovation or marketing leadership:
- Expert knowledge of large scale transformation initiatives.
- Experience integrating marketing and experience technologies
- Experience in project team leadership and large scale program planning and implementation
- Expert at stakeholder and partner management
- Experience in executive communication, relationship building and decision making
- Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply
- Proven ability to maintain a high-level of client service
- Demonstrated ability to define and execute strategic initiatives
- Budget Management