I think the events themselves are very well done. Fan Fest and especially HHN blow anything Disneyland does out of the water and is half the price or less.
The marketing can improve, its too much on you having to find influencers when a simple article like those below are simple, clean and easy to see what they are offering and maybe they alot to produce but think its more they just need to hire someone or reuse social media teams
Plan plenty of holiday food and drink to get you into the spirit of the season with these 2025 Disneyland Christmas menus.
disneyparksblog.com
See where Christmas characters at Disneyland don their festive finest for this joyous time of year to meet with guests on the nice list.
disneyparksblog.com
Universal also from the numbers we saw lost millions of guests, and this is with two amazing events after dark events and the amazing free event of Grinchmas. So I do think they need to change how they market themselves and push harder on highlighting what makes them so amazing and why you should get an AP
But if people can explain why offering more communication is bad then we can have a real discussion but the king of park in CA, has I think very good communications and think its partly why Disneyland has the fandom it has. They almost always have some sort of event running and they highlight why those events are great and even do break down on character meet and greets now, to me it shows someone at Disney understands that if you give out all the information to hardcore fans it can then spread out to the general public