Discussion in 'Columns' started by Joe, May 7, 2016.
Reminder there's a GotG scene in the end film of GMR.
Quick roundup of everything Disney has tried in Orlando that could be considered "pushing the boundaries" of the Marvel contract:
Private Star Lord & Gamora M&G (at DHS and MK)
Many different promotional trailers, bus wraps and monorail wraps (all excluding the word "MARVEL")
GOTG in GMR end film
Baymax M&G at Epcot (area currently being expanded)
Doctor Strange 1-month M&G at DHS (11/4/16-12/1/16) - Notably displayed "The Daily Bugle" until the end of the M&G, with a Daredevil reference on the front of the paper mentioning the Nelson & Murdock lawfirm.
Baymax in "Happily Ever After"
Star Lord and Baby Groot M&G at DHS (M&G expected to stay throughout summer 2017)
Doctor Strange and GOTG in "Disney Movie Magic" at DHS
Store in Disney Springs name changed from "Super Hero Headquarters" to "MARVEL Super Hero Headquarters"
Don't forget the store at Disney Springs. It went from generic superhero to specifically Marvel.
I'll add it in as far as things that have changed, but I wouldn't consider that to be much skin off Universal's back, nor would there be a case. It's not in a theme park and per the contract, Disney is allowed to sell Marvel merchandise.
I noticed that during my trip to Orlando this week, and was surprised that the store now said "Marvel Super Hero Headquarters" rather than "Super Hero Headquarters".
Also, my brother told me that he has a feeling that Universal might be closing the Hulk roller coaster soon. I don't know if that's valid or where he heard it from, seeing as they just refurbished it a year ago. Maybe with the store having Marvel in the name now, this means that Universal's contract might be terminated within a few years?
Universal isn't giving up a profitable contract. No way, no how. They may have come to some sort of agreement on some points, but Marvel isn't leaving IoA
For better or worse, we'll probably never know the true status of the contract. Disney + Universal aren't going to hold a joint press conference and announce the status of the Marvel contract. Disney will (maybe) slowly open Marvel rides, Universal will do some stuff, and we'll just have to ponder
I'd highly recommend you read the article at the start of this post:
That Darn Marvel Contract – What Rights Does Universal and Disney Own – Orlando United
You'll know they came to an agreement if (which I doubt) Guardians comes to EPCOT and Iron Man/Avengers comes to IoA
I meant the current status. We know what the original contract says (how we have access to that contract is beyond me). If any alterations are made, I don't think the actual text of the amendments would be made public
They have been made public in the past.
Welp, then I just don't know anything. Thanks Joe and all!
I just don't get what's the issue is here. I don't feel sorry for Disney at all. The whole world (including the WDC) knew there was a theme land called MSHI at Universal Orlando Resort. Most likely this will ring a bell to most rational humans that there is some type of contract between Marvel and Universal, right? Regardless of that detail, WDC went ahead and bought Marvel, and now WDC is trying to bring Marvel to Orlando? AH!, NO! that's against the law, WTF is wrong with you? and we all know WDC bought Lucas and Marvel (already WELL established brands) just to squeeze money out of the IP and get credit for the hard work of Lucas and Lee. So WDC knock yourself out with Marvel everywhere else but Central FL, in Orlando Marvel is Universal.... and you knew this waaaaaaaaayyyyyyy before you even thought about buying it. Have some dignity for once and follow rules.
Bill Davis is that you? Marvel is coming to WDW and soon starting with Guardians being the tip of the iceberg.
Wanna discuss the merits of the Guardians rumor - sure.
Other than that, Marvel ain't coming.
At this point, if Guardians even happens for Epcot; I would ask how would they handle the lack of marketing.
If Disney indeed hashed out a deal with Universal's lawyers about the use of Guardians, I'm going to guess that marketing is covered in the deal. Most likely the only stipulation would be that the Marvel name can't appear on it at all -- which is fine, given that GotG is a franchise that doesn't need specificed Marvel branding to back it up.
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