I agree that SFMM really stepped up FF this year. While it's not on par with HHN, it's not really trying to be, and instead does it's own thing, and I think is largely successful at it.
I also like that their scareactors have a lot more freedom, and the vocal interactions and character choices make them stand apart from the scareactors at HHN. The latter are experts are the art of the physical scare, but FF scareactors can joke with you, carry on conversations, just be creepy, crawl, slide, or spider walk at you--none of which I see at HHN, which is a bit more one-note in that regard.
Plus, I think their Margo Rita show, while not perfect, mostly hit the right note of funny, light, entertaining, and just the right length. I do wish that since it has a very obvious drag influence, that there were at least a few more actual drag performers in it... hopefully they could work on that next year.
And I didn't miss the mazes that were cut this year at all--although I do wish there was one more haunt thing to do up the hill with Willoughby's. I think it could be interesting if maybe they did an upcharge attraction in the old Sewer of Souls space, maybe their own version of the lights out Zoo from Knott's?
Lanterns also added more entertainment value.