You really do have to step back sometimes. Just calm down for a second and look at this thing and ask yourselves, is it emotionally effective? Does it convey the idea it intends?
The work is complicated, it takes a long time, and it involves a lot of people. It’s very impressive to do the physical parts that need to get done, but you can drift off a little bit from the reason that it’s all being done, which is to create a psychological perception in the mind of a viewer. And sometimes that perception can be achieved with a fantastically simple illusion. And then it should be, in my opinion. The other thing is, this is not movie making. There’s no plot twist, no sudden reveal, no character exposition. None of that works.
In a way, by the time you engage an attraction, you have to know why you’re there. You need to be able to enjoy what it does, the illusions of it, the beauty of it, the magic of the reveals and the tricks and everything. You’re not there to figure it out; you’re there to enjoy it. And usually for most people, they have a very rare opportunity to do this — it could be once a year, it could be once every three years. So it cannot be making requirements of people; it cannot be hard.
I don’t believe it is productive for these sorts of attractions to be derived very much from game strategy. Because most of the conundrum you face is if you love games and gaming, you like really sophisticated, difficult and challenging games, right? That’s why you enjoy them. They take hours and hours to build up proficiency to where you can play them well. Then they become rewarding and really complicated. All the rubrics that you figured out how to do.
So imagine, like my family when I was young, we got to go to Disneyland, maybe every two years. We would do as many things as we possibly could in the day that we’re there. What if one of those things couldn’t really be enjoyed until you have proficiency, efficiency? Think about that.
So with games, there’s all that investment of time at the beginning, that’s hours of time, right? You don’t have that time in a park, which is why the park is so much more of a gift. Like, you’re already here, and here’s an experience. It’s really nice. It’s very cool. It’s for you and you don’t have to do anything.