I hate being negative, but did anyone notice the immense lack of theming on some of the attractions in that video? In their initial press release Universal stated that the park would be "set in a lush green landscape featuring immersive themed lands." I supposed to kids, this will be immersive, but it seems like Universal could have put in just a touch more effort?
For example, I snapped these pics of the same exact ride model themed to Spongebob two weeks ago when I visited Sea World Australia. This seems more in line with what I would have expected.
Perhaps that specific concept video was basic and there's more we're not seeing?
With that said, Shrek's Swamp, Puss in Boots Del Mar and Minions looks more promising.