Universal Theme Parks: The Exhibition at The Franklin Institute

[Brian G.]

Comcast NBCUniversal and The Franklin Institute have announced Universal Theme Parks: The Exhibition, a first-of-its-kind immersive and interactive experience that explores the creativity and storytelling behind Universal Destinations & Experiences’ themed entertainment, set to open on February 14, 2026, in Philadelphia, Pennsylvania.

The Franklin Institute and Comcast NBCUniversal announce "Universal Theme Parks: The Exhibition" opening Feb 2026 in Philadelphia

Comcast NBCUniversal and The Franklin Institute have announced Universal Theme Parks: The Exhibition, a first-of-its-kind immersive and interactive experience that explores the creativity and storytelling behind Universal Destinations & Experiences’ themed entertainment; set to open on February

www.insideuniversal.net

 

[TheCodeMan95]

I live very close to Philly - very much looking forward to this! Hoping to see some HHN stuff incorporated.

 

[Allison]

I spent quite some time at the Franklin Institute as a kid, I wish I could experience this now but I hope the families visiting when it opens enjoy it!

 

[Jake S]

Yeah, the Franklin Institute is awesome. If you’ve been waiting for an excuse to go to Philly… go! Great city.

 

[TheCodeMan95]

Yeah, the Franklin Institute is awesome. If you’ve been waiting for an excuse to go to Philly… go! Great city.

Be sure to stop by Reading Terminal Market while you're there.

 

[Jerroddragon]

I doubt I can go but this looks really cool. I Hope they bring something to Hollywood like this one day

 

[Jake S]

I'm hopeful we'll see some sort of theme park exhibit at the Lucas Museum of Narrative Art some day down the road.

 

[Parkscope Joe]

Sounds like it'll tour which is good. I know some of the Disneys ones theyve done like this have been excellent so I'm excited for this one.

 

[rob@rar]

It would be terrific to see this come to the UK in 2029 or 2030, prior to the opening of the new park here in 2031. Universal have a fascinating story to tell about creating immersive entertainment and themed placed-making.

 

[TheCodeMan95]

I wonder if the Epic Preview Center closes, and the model will make its way to this.

 

[Parkscope Joe]

It would be terrific to see this come to the UK in 2029 or 2030, prior to the opening of the new park here in 2031. Universal have a fascinating story to tell about creating immersive entertainment and themed placed-making.

One of Universal's biggest problems is a lack of documented history. There is some out there, but this is really the first big push I've seen about documenting the Universal parks in really anyway. I don't necessarily blame them because they were sold like 5 times within 15 years and each time the new owner wanted to focus on THEIR mark.

 

[TheCodeMan95]

One of Universal's biggest problems is a lack of documented history. There is some out there, but this is really the first big push I've seen about documenting the Universal parks in really anyway. I don't necessarily blame them because they were sold like 5 times within 15 years and each time the new owner wanted to focus on THEIR mark.

And it makes sense for this to start in Philly - the home of Comcast!

 

[Parkscope Joe]

Opens tomorrow! Attractions has a fun vid with Mike Aiello on some of the things in the exhibit including the IOA Bandits in Time maquette!

 

[TheCodeMan95]

Going next Saturday - very eager to see it!

 

[Parkscope Joe]

Going next Saturday - very eager to see it!

The merch looks good

 

[TheCodeMan95]

Anyone else planning to go check it out?