Beijing Universal Studios in 2020 to open the Chinese visual elements accounted for 35%
Wednesday, March 8, 2017 01:40 PM Digital Editor / Yang Lijuan Twitter WhatsApp Email
Duan Qiang, chairman of the Beijing Capital Tourism Group Co., Ltd., said that the size of the global theme park under construction in Tongzhou District will be the largest in the world and it is not yet possible to determine whether there is a large image of China. Recreational projects, a project of the park, including fireworks, parades and other Chinese visual elements will account for 35%. "Legal Evening News" reported that the global theme park plans to open in 2020, the second half of 2019 began recruiting staff, is expected to demand about 10,000. Tickets priced similar to other similar parks, for several hundred dollars, the holidays slightly floating. By then, the Capital Airport and the Beijing New Airport between the inter-city line will be set up in the park, foreign visitors can directly from the airport, not on the Beijing city passenger impact.
Duan Qiang said that the specific project will be jointly announced by the two sides. There are many considerations in terms of Chinese elements, but how to show there is not yet fully determined.
Duan Qiang said that foreign related industries from the original, the script to the film, and then to the theme park image, including toys, including derivative products, is an IP industry chain. But China's current situation, there are many stories and the original, but has not yet reached the theme park to extract and use the standard for the amusement products, the film link is weak. "Now there are some images or from a few decades ago in the cartoon. And, light cartoon is not enough, but also need to have a large production, the audience has a response to the image."
Duan Qiang, for example, such as foreign Avatar Image, if the company is willing to do, and soon can be made into the theme park project. But the Chinese culture, the Chinese story can be used as a prototype of the film is less, is a big short board. Universal, Disney is a film company, there is a film based on the image, and China's mythology is not enough, generally by the audience favorite Sun Wukong, and only a TV series, the production level is not enough.
Duan Qiang that this is the literary and artistic creation, the development of the film culture to what level of the problem, it can not be said to fill up on the fill. From the perspective of cultural creativity, film creation, in order to fundamentally solve the problem. This is also the Chinese elements can enter the theme park key link. Although there is no "large" this condition, but does not mean that can not implant Chinese elements.
Duan Qiang said that there are also foreign films in China, intellectual property is created by the Chinese people. A project of the entire park, including fireworks, parade and other visual experience, the initial plan of Chinese elements can reach 35%. At the same time, Universal Studios is not only the theme park, but also the formation of China's film industry, cultural and creative, animation industry park, the formation of China's creative platform, so consider the park around the park to consider the creative park.
Duan Qiang also revealed that a project of the recreational projects or to introduce the main. At present, the United States Orlando Universal Studios the largest, the latest project, but Beijing Universal Studios from the scale and content of the rich will go beyond Orlando, becoming the world's largest.