Universal Q2 2026 Results

[Brian G.]

I’m skeptical of the idea that the World Cup hurt attendance this year. I’d think, if anything, it’d be a boost — at least to Hollywood. I could see Orlando being a push.

Yeah I think there are obviously larger reasons at play but I can see it, at least with Orlando, that any travel plans from international tourists may have been more keen to visit WC cities instead.

I’m definitely not pointing to it as the sole, biggest answer. Just that, yeah - it played a part.

I’m sure Hollywood was hoping there would be a nice, new coaster to experience with all that influx…

 

[UniversalRBLX]

I said this last year, but Disney does a fantastic job of announcing ticket and vacation package deals a year plus in advance. I’m sure that’s made more of an impact to UOR than the World Cup.

 

[Brian G.]

I said this last year, but Disney does a fantastic job of announcing ticket and vacation package deals a year plus in advance. I’m sure that’s made more of an impact to UOR than the World Cup.

Except they're having a soft summer, too.

 

[UniversalRBLX]

Except they're having a soft summer, too.

Yes, but the deals have been able to soften a massive drop. USF appears to be struggling more than the other parks.

 

[Parkscope Joe]

I’m skeptical of the idea that the World Cup hurt attendance this year. I’d think, if anything, it’d be a boost — at least to Hollywood. I could see Orlando being a push.

Why not? Universal pulls more from international guests than other destinations, lots of the folks who could afford to visit the USA this year chose to spend that money on tickets to games in other cities. They noticed soft attendance starting in June? What started in June? I feel that this is a larger contributing factor but not the only one.

 

[Jake S]

Why not? Universal pulls more from international guests than other destinations, lots of the folks who could afford to visit the USA this year chose to spend that money on tickets to games in other cities. They noticed soft attendance starting in June? What started in June? I feel that this is a larger contributing factor but not the only one.

Because the people with the money to travel here for the World Cup and the inclination to visit theme parks could have done both. And that’s if you assume the people traveling here for the tournament are the same as those who would ordinarily come here for a theme park vacation.

Not saying it wasn’t a factor (I obviously don’t know), just that it’s not the assumption I’d make without more information.

 

[Mad Dog]

Plus....Q2...except for those two weeks around Easter, and a few days before/after Memorial Day, the parks appeared slower than in the past, also. March was pretty soft too. This is longer term than even Universal wants to admit .

 

[Jerroddragon]

Can't speak on Orlando, but will say for Hollywood and Six Flags MM Both got wayyyy more crowds after the world cup

Now I will say that June is normally soft for USH as well and its the 4th and after it gets bad but for sure the world cup did have a small effect on softer crowds because the days I went when a game was on was like wayyyy less crowded then even a normal summer day

But anyway USH and Six Flags MM are busy now, not sure what the factors are since June has nicer weather but from what I've seen both from others and in person some parks are busier now then June and early July for whatever reason but also feels like mostly another slow summer and the parks need some better deals or better summer events to draw people in