Universal Parks & Resorts becomes Universal Destinations & Experiences, new park logos

[Brian G.]

Again, I don’t think “This has to be bad enough that guests cancel trips!” is the threshold at which we are allowed to say something isn’t very good.

Never said that or implied that. Remember, I’ve shared my distaste, too.

 

[Alicia]

flat logos were updated too. They look really great.




Oh, and here is the CityWalk one... it was really low res

 

[DodgsonHere]

flat logos were updated too. They look really great.




Oh, and here is the CityWalk one... it was really low res
View attachment 18493

Ok, those look great. Especially Islands.

 

[Brian G.]

flat logos were updated too. They look really great.




Oh, and here is the CityWalk one... it was really low res
View attachment 18493

Wow, they actually do.

 

[Alicia]

Pretty clear to me that different graphics were created for different uses, and mostly for use on the website and probably in print. These aren't "new logos" for the parks so much as new logos for promoting the parks.

They aren't gonna swap out the lighthouse sign at IOA any time soon, ya know?

Anyway, the flat logos were found at the EXPLORE MAP sections at the bottom of a ride, restaurant, show, etc page on the site:

 

[shiekra38]

flat logos were updated too. They look really great.




Oh, and here is the CityWalk one... it was really low res
View attachment 18493

These are so much better, what the hell happened going from this to color?

 

[belloq87]

I still don't care for that IOA font in comparison to the old/existing version, but yes, the black-and-white, simplified version looks better.

They aren't gonna swap out the lighthouse sign at IOA any time soon, ya know?

I'm going to hold you to this!

 

[shiekra38]

Sad part is, that IOA logo is going to be on all the IOA exclusive merch....oh wait

 

[Alicia]

Sad part is, that IOA logo is going to be on all the IOA exclusive merch....oh wait

For a minute I almost believed that existed anymore :'(

 

[Brian G.]

I still don't care for that IOA font in comparison to the old/existing version, but yes, the black-and-white, simplified version looks better.



I'm going to hold you to this!

Funnily enough, it’s the same font - just tweaked for a different presentation.

 

[shiekra38]

For a minute I almost believed that existed anymore :'(

They're going to put the new logo on a ton of merch and I'm going to buy it like a little shill

All the while wondering why we never got the original logo on at least a mug

 

[Parkscope Joe]

So this is the point where I say i have a minor in industrial engineering with a focus on human factors. Human factors is the study of how people interact with the world, more specifically with designed interfaces. These logos fail in three ways:

1. Color choices - color choices do not stand out enough. issues for those with bad eyesight or colorblind.
2. Fond design - skinny typefaces are harder to read, combine that with deep shadows or 3D effects and it makes it hard to read.
3. Complex Images - gradients, accents, visual flourishes, etc make word detection hard.

Universal made poor choices that will impact everyone. I could likely write a senior thesis on why these logos suck but I’ll end it at that.

 

[shiekra38]

So this is the point where I say i have a minor in industrial engineering with a focus on human factors. Human factors is the study of how people interact with the world, more specifically with designed interfaces. These logos fail in three ways:

1. Color choices - color choices do not stand out enough. issues for those with bad eyesight or colorblind.
2. Fond design - skinny typefaces are harder to read, combine that with deep shadows or 3D effects and it makes it hard to read.
3. Complex Images - gradients, accents, visual flourishes, etc make word detection hard.

Universal made poor choices that will impact everyone. I could likely write a senior thesis on why these logos suck but I’ll end it at that.

VIDEO ESSAY OR I'M BLOCKING YOU

 

[PerceptiveCoot]

 

[belloq87]

Funnily enough, it’s the same font - just tweaked for a different presentation.

I can buy that, but that only shows what a difference positioning, shaping, thickness, shading, and color make!

 

[Nick]

Did my popcorn bucket with the old IOA logo on it just become more valuable? :look:

 

[Clive]

I can buy that, but that only shows what a difference positioning, shaping, thickness, shading, and color make!

This looks like it was drawn and perfected by a team of humans. The others look AI-generated.

 

[TheCodeMan95]

Remember a few years ago when they announced that they were going to start charging for large lockers at the attractions, and that the regular lockers would be smaller?

Everyone LOST THEIR MINDS. Now it's 2023.. and no one cares anymore.

Just wanted to make sure you guys remembered.

 

[jseal777]

Remember a few years ago when they announced that they were going to start charging for large lockers at the attractions, and that the regular lockers would be smaller?

Everyone LOST THEIR MINDS. Now it's 2023.. and no one cares anymore.

Just wanted to make sure you guys remembered.

Are you familiar with the 7 stages of grief?

Which do you think we are in right now concerning lockers (which was still a silly thing to do)?

 

[TheCodeMan95]

Are you familiar with the 7 stages of grief?

Which do you think we are in right now concerning lockers (which was still a silly thing to do)?

I think everyone on this site jumped straight to Anger for the logos.