Would it be better received if the Tribute Store(s) were spread out/tied to the different IPs this year while the Mummy queue is not in use this year?
Mummy exit didn't work, but what if IP A is featured at Rosie's shop, IP B is featured at the F&F exit shop (doubt it moves much merch), IP C at Villain-Con flex space, Hollywood tribute store, SF Candy Factory, and the generic HHN merch at the main studio store?
Not only does having multiple locations spread out crowds, but it's an easy way to get fans into the stores multiple times versus a single time.