Re: Ozzy, advertising campaigns tends to be lower-c conservative since the goal is to appeal to the most amount of people while offending the least. Where some see announcing Ozzy today as a tribute, others could also see it crass attempt at turning his death into a marketing tie-in.
Doesn't matter which side you agree with, marketing would prefer that conversation not happen at all. Safer to just announce a different, less controversial day.
Also lol Fortnite, my friend's first year going and this is his most anticipated scarezone. He's gonna be happy.