What do people make of the fact that there is very clearly a toddler front-and-center in the concept art for the queue? That would suggest a ride without a height requirement, which - in turn - would suggest a ride experience similar to Hollywood's (slow-moving vehicles, limited motion, primarily using screens to evoke the excitement instead of real speed)... which is not a good thing.
Up until this announcement/leak/whatever-it-is, I was under the assumption Universal was going to be taking Hollywood's experience and applying it to a Spider-Man/Transformers template, which isn't something that sounds exciting or fresh to me (I was/am hoping for a more practical, "you're really racing!" kind of ride), but it would be easily 50 times better than staying close to the Hollywood version.