- Aug 7, 2018
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With Marvel I think they'd push the slate back before going to VOD, since Marvel is their cash cow. Also, production on all future projects have been stalled so those are easier to pushback.So grain of salt rumor, but apparently Disney IS considering releasing Mulan and Black Widow to VOD (not Disney+). I wouldn't have even thought this was a possiblity even as recently as yesterday, but the more I think about it, the more it becomes impossible to just push off every movie - the slate is gonna be jam packed from just Disney movies when theaters reopen if they hold everything, never mind the rest of the industry. Disney is desperate to save money and recoup all the money they can right now, and they've already run the marketing campaigns for Mulan and a lot for Black Widow (if moved back, they'd have to dump more into marketing).
China tried to reopen their theaters and they had to close again. Things aren't going well and I don't think we'll see theaters open until the fall at this point. Maybe they decide to move back the entire Marvel slate and slip Black Widow into The Eternals spot, but that still leaves them with big problems elsewhere. Lots of things are going to have to get dumped to VOD and then Disney+ or Hulu. You guys have to remember that they don't just have their Disney slate, but a large 20th Century slate as well to deal with.
Basically it's just common sense that some things are gonna be forced onto VOD with Disney juggling about 28 theatrical films this year between Walt Disney Pictures, Marvel, 20th Century and Searchlight.
Mulan however, at this point, makes a ton of sense to me. Put it on VOD for a full month then D+. I think they don't understand how many D+ subscribers they would get/could get if they started releasing upcoming films they had like Mulan, Antlers (Hulu obviously), Artemis Fowl, projects like that. Idk I feel thats like the only way to make $$$ right now.