[I'm trying to avoid specifics but hiding a couple things out of an abundance of caution]
Very true of Ghostbusters. There's a handful of jump scares, but they are not terribly effective, and they are not the scenes everyone talks about after. Still haven't done ST (keep bumping into Express-less friends), but I'd say Klownz very similar. Although it's more:
the jump shares are puppets or projections rather than live actors. I think that plays a role in perception.
Yeti is much more traditional and in-your-face, as are the back of the park houses. Nightingales and HoTC feel like the most traditional HHN houses, but those are the ones casual fans most likely to skip.
Also, and again only two nights, most houses felt somewhat sparsely populated with scare-actors.The optimist in me thinks
they are trying to innovate past the traditional boo-hole with screens and mechanics.
The pessimist in me fears they are trying to figure out ways to cover 13 houses for HHN XXX with casting for 10.
So far this year, zones feel a little underwhelming as well. Vikings is the most traditional, but feels lightly staffed. Vanity Ball they barely even try to scare, it's all about runway show. Zombie Land just hasn't gelled yet. And Simpsons chainsaw team feels like they were ordered to tone it down a notch--they don't chase down people as much as they used to, and multiple times they've stopped and broken keyfabe to high-five or console a kid too young to be at the event. I think this is driving perception almost as much as the signature houses.
So yeah, some fire to the smoke ... tho enough gore and scares in the back houses that the contrarians can argue the point all season.