Siemens and Disney - An Inside Look at Technology used at Disney Parks & Resorts:
When Siemens and Disney began to explore the mutual benefits and opportunities of forming one of the largest marketing alliances in the technology sector for the entertainment space, it was a natural fit. The two organizations have many share values such as Innovation, Service, and Quality as well as a worldwide brand presence. Since 2005, the opportunities to leverage this technology alliance extended across The Walt Disney Company including theme parks and resorts, studios, networks, publishing, and digital.