Grace Randolph talked about this. Sounds like non-horror HHN houses set up in abandoned department stores in Dallas and King of Prussia, PA (suburb of Philadelphia). Immerse yourself in
Bridgerton,
Money Heist,
Stranger Things, and
Squid Game, with a themed food venue and a gift shop at the end. Leaves the option open to build more across the country. Not a lot of detail yet, but potentially interesting.
What the inclusion of
Stranger Things means for HHN 34 and beyond, I don't know.