It looks/sounds to me like a Meow Wolf knock off. Wouldn't be surprised if John Morgan is behind this. He's been doing more and more real estate/business investments-- he's part of the new Guy Fieri Flavortown restaurant/FEC in Pigeon Forge. He owns Wonder Works which was a rip off of Ripley's, it makes sense he'd also get in on a rip off of Meow Wolf, and he's a big legalize pot advocate...